Cookies and analytics choices
Optional analytics are your choice. Accept or reject them using the same banner, and change your choice through Cookie settings in the footer. You can use the calculator and read the guides either way.
Published Tue 29th Sep 2026. Last updated Mon 5th Oct 2026.
What this browser remembers
The site remembers your analytics choice in this browser. The calculator also stores progress locally so you can return to the same answers on the same device. These records serve different purposes: rejecting analytics does not remove calculator progress.
You can clear site data in your browser settings. If browser storage is unavailable, the site remains usable, but it may not remember your choice or saved progress when you return.
Google Analytics 4
If you accept, Google Analytics 4 (GA4) measures page use and selected calculator actions, recorded as an action and, where relevant, a step number. It also receives browser and interaction metadata, such as scrolling or starting a form. Calculator answers, contact details and valuation figures are excluded.
The site is configured to remove query values from analytics page information, keep advertising consent denied and disable Google signals and advertising personalisation. Read Google's privacy policy and Google's analytics privacy controls.
Microsoft Clarity
If you accept, Microsoft Clarity records interaction patterns, including clicks and scrolling, for session replay. This helps us see where visitors encounter difficulty.
The site applies masking to page text, calculators, forms and reports before Clarity loads. Masking is intended to conceal that content in recordings; it does not stop Clarity receiving permitted interaction and technical information after acceptance. Advertising consent remains denied.
Read Microsoft's Clarity masking guidance and Microsoft's privacy statement.
Security check on the calculator
When you generate a report or ask for an introduction, the calculator loads Cloudflare Turnstile, a security check that confirms the request comes from a person and not automated software. It is strictly necessary to protect the form from abuse, so it runs whatever your analytics choice and there is no setting for it.
Turnstile loads only at that point, on the calculator page. Cloudflare receives your IP address and technical information about your browser, and may use a cookie or browser storage that the check needs. It is not used for analytics or advertising. Read Cloudflare's privacy policy.
Accepting, rejecting and withdrawing
Google and Clarity are not loaded before you accept optional analytics. An initial rejection keeps them unloaded. Accept and Reject have equal prominence, and the site does not send earlier calculator actions later simply because you decide to accept.
Use Cookie settings in the footer whenever you want to change your choice. Withdrawing acceptance stops collection and reloads the page with analytics rejected. It does not erase information already received by a provider; our privacy policy explains how to contact us about your information.
Further information
Practice Value is operated by AA2 Ltd. Email martin@practicevalue.co.uk with questions about these choices. The privacy policy covers submissions, retention and your rights.